如今我们的生活正进入消费社会状态,消费文化发生了巨大的变化,消费的产品与消费者的关系、产品对于其使用者的功能与意义已经发生了令人瞩目的变化。我们可以从几个角度来看待这种变化。从实用主义的角度看,当前消费社会产品的变化表现出非实用主义的趋向,即产品实用功能的弱化。从消费品本身的角度看,伴随着产品实用主义的弱化,消费品中符号象征价值日益凸显,我们也可以将这种称之为消费品在当前消费文化背景下的符号化。 Today, our lives are entering the state of consumption society, the consumer culture has undergone tremendous changes, the relationship between consumer products and consumers, and the remarkable changes have taken place in the functions and meanings of products to their users. We can look at this change from several angles. From a pragmatic point of view, the current changes in consumer social products showed a non-pragmatic trend, that is, product weakening of the practical function. From the point of view of the consumer goods itself, with the weakening of product pragmatism, the symbolic value of symbols in consumer goods has become increasingly prominent. We can also symbolize this so-called consumer goods in the context of current consumer culture.