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近年来,以微博为代表的新媒体快速崛起,在信息传播领域、人们的交往和认知领域内掀起了前所未有的重大变革。这使得企业的生存语境被颠覆,面临着危机常态化的挑战。在此种环境下,唯有树立正确的观念——重视品牌建设的作用,将品牌构建与信息传播提升到发展战略的层面,企业才能开展系统的运作,从而有效应对这些挑战,并从中挖掘和捕捉机遇,为企业的长远发展创造良好的条件。
In recent years, the rapid rise of new media represented by Weibo has brought about unprecedented major changes in the field of information dissemination and people’s interaction and cognition. This makes the business context of survival is subverted, facing the challenge of the normalization of the crisis. Under such circumstance, only by setting up the correct concept - paying attention to the role of brand building and promoting brand building and information dissemination to the level of development strategy, can enterprises carry out systematic operation so as to effectively deal with these challenges and find out To capture opportunities for the long-term development of enterprises to create good conditions.