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三网融合的态势锐不可当,在这样的环境下,作为其主体之一的广电网络应该如何动作?本文介绍了广播电视网络与电信运营商的历史竞合关系,以及今后的合作共赢局面。面对“三网融合”广播电视网络首先要做的工作是加大有线电视网络的覆盖面,其次是加快网络的数字化、双向化升级改造,再次是要提高业务应用开发,完善市场运营服务体系。同时文中还讲述了媒体与承载网运营商合作共赢,实现文化产业的快速发展以及媒体如何选择承载网实现文化宣传意识形态的可管可控。
In this environment, as one of its main broadcasting network should be how to act? This article describes the history of broadcasting and television networks and telecommunications operators competing relationship, as well as the future win-win situation of cooperation. In the face of “triple play ” radio and television network work to be done is to increase the coverage of cable television networks, followed by speeding up the digital network, two-way upgrade, again to improve business application development, improve market operations services system. At the same time, the article also describes the win-win cooperation between the media and carrier network operators to achieve the rapid development of cultural industries and the media how to choose bearer network to achieve cultural awareness of the ideology of controllable and manageable.