1.以电视媒体为中心的内容传播体系新媒体渠道的发展。给了电视媒体一个新的机会,让电视媒体的内容有了更丰富、更能够反馈受众意见、与受众互动的传播渠道。以《中国好声音》为例,因为内容足够优秀,所以各种新媒体都只是内容传播的“渠道”和“工具”而已,电视媒体不但获得了高额的广告利润,而且在版权销售上也大赚了一笔新媒体的钱。反之,如果内容比较逊色,为了提升自己的影响 1. Television media as the center of the content communication system of new media channels. Gave the television media a new opportunity for the contents of the television media to have a richer and more able to feed back the audience’s opinions and communicate with the audience. Taking “China’s good voice” as an example, because the content is good enough, all kinds of new media are just “channels” and “tools” of content dissemination. Television media not only gains high advertising profits, but also Copyright sales also make a lot of money for new media. Conversely, if the content is less, in order to enhance their own influence