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《直邮》4月特别报道随着美元对其他货币的不断贬值,似乎美国经济面临着衰退。对于直邮营销人而言,是不是应该考虑国际扩展计划呢?让我们来听听各方的观点。要想海外扩张,首要条件是要了解你想进入的市场,同时也要知道公司产品是否是该国家和地区需要的。拿《读者文摘》来说,德国读者喜欢西部牛仔和印第安人,结果一期刊登了关于美国土著历史的文章的《读者文摘》,在德国大卖,销量甚至超过美国。当然,就算是一家对美国本土市场了如执掌的公司,到了国外也有可能遭遇滑铁卢。
Direct Mail April Special Report It appears that the U.S. economy is facing a recession as the U.S. dollar devalues against other currencies. For direct mail marketers, should we consider international expansion plans? Let us listen to the views of all parties. To expand overseas, the first condition is to understand the market you want to enter, but also to know whether the company’s products are needed in that country or region. For Reader’s Digest, German readers like West Cowboy and Indians. As a result, the first issue of Reader’s Digest, an article about Native American history, sold in Germany and sold even more than the United States. Of course, even a company that is in charge of the domestic market in the United States may have to come to Waterloo overseas.