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研究市场内部关系,找准产品开发方向。市场分为现实市场和潜在市场。潜在市场又可分为中期潜在市场和远期潜在市场。有远见的企业家必须通过现实的、近期的市场现象去研究市场的发展趋势,发现潜在的中期市场和远期市场,从而开发出中期甚至远期潜在市场需要的产品。所以产品开发的突破口,与其选择在现实的、近期的市场,不如选在中期或远期的潜在市场更合适。其好处在于:第一,可避免走老路,搞重复开发;第二,可发挥企业技术优势。集中力量搞产品开发;第三,可使有限的资金得以利用;第四,能为企业增强后劲。
Study the internal relations of the market and find out the direction of product development. The market is divided into real market and potential market. The potential market can be divided into medium-term potential market and long-term potential market. Forward-thinking entrepreneurs must study market trends through realistic, recent market phenomena, discover potential mid-markets and forward markets, and develop products that are needed in the mid-to-late and even longer-term potential markets. Therefore, the breakthrough in product development is not as good as the selection of potential markets in the medium-term or long-term, rather than the actual, recent market. Its advantages are: First, it can avoid taking the old road and engage in repeated development; second, it can give play to the technological advantages of the enterprise. Focus on product development; third, make limited use of capital available; and fourthly, increase the stamina for the company.