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在文化经济时代,竞争是建立在文化资源基础之上的。而软实力的竞争,其实质是文化创新水平的竞争。广播影视创新是文化创新的主要组成部分。广播影视产业创新,是以节目创意为起点,继之以物质生产手段及生产方式创新,最终完成于节目创意含量更高的新产品的创造过程。广播影视内容创意产业与现代科技的高速发展是密不可分的。广播影视产业创新还包括商业模式创新、管理创新、组织创新、制度创新、服务创新等诸多方面。文化创新经济发展模式的本质,决定了其必须充分依靠市场的力量。同时,政府从战略上高度重视创意产业。国家要对广播影视创新进行必要的支持和扶持,要制定有针对性的产业政策,制定促进广播影视创意产业发展的战略规划和行动计划,引导广播影视创意产业实现持续、快速、协调、健康发展。
In the era of cultural economy, competition is based on cultural resources. The soft power of competition, its essence is the level of cultural innovation competition. Radio, film and television innovation is a major part of cultural innovation. The innovation of radio, film and television industry is based on the creative idea of the program, followed by the material means of production and the innovation of the mode of production, and finally completed the creation of new products with higher creative content. Radio and television content creative industries and the rapid development of modern science and technology are inextricably linked. Radio, film and television industry innovation also includes business model innovation, management innovation, organizational innovation, system innovation, service innovation and many other aspects. The nature of cultural innovation and economic development determines that it must rely fully on the power of the market. At the same time, the government attaches great importance to creative industries strategically. Countries should make the necessary support and support for radio, film and television innovation, formulate targeted industrial policies, formulate strategic plans and action plans for promoting the development of radio, film and television creative industries, and guide the radio, film and television creative industries to achieve sustained, rapid, coordinated and healthy development .