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据中华全国商业信息中心统计,1999年全国239家重点大型零售商场家电类商品实现销售额为242.2亿元,占大型零售商场商品零售总额的27%;服装类商品实现销售额203亿元,占商品零售额的22.7%,化妆品类实现销售额28.9亿元,占商品零售额的3.2%。总体来看,家电、服装和化妆品各类商品在大型零售商场商品销售中占据了主要地位,品牌竞争异常激烈。1999年各类商品品牌销售特点如下:
According to the statistics compiled by China National Commercial Information Center, in 1999, the sales volume of home appliances in 239 major retail stores nationwide reached 24.22 billion yuan, accounting for 27% of the total retail sales of large-scale retail stores; the sales of clothing products reached 20.3 billion yuan, accounting for 22.7% of retail sales of goods, cosmetics sales of 2.89 billion yuan, accounting for 3.2% of retail sales. Overall, various types of household appliances, clothing and cosmetics products occupy a major position in the sales of goods in large-scale retail stores, and the brand competition is extremely fierce. 1999 all kinds of brand sales of goods are as follows: