一段吋间以来,北京科利华公司斥巨资为《学习的革命》一书做广告一事成为传媒关注的热点。有不少中国学者和记者斥责科利华的行为是一种“炒作”,要对这本外国人写的书说“不”。《学习的革命》一书也许并非经典,但比起那些摊派性的书报刊,比起那些整日热衷炒作艺人艳事的传媒,无论怎么说都是一种进步。对这些东西,没人说“不”;对一个公司自掏腰包在中央电视台黄金吋间打广告传播学习观念,反而要说“不”——这倒是一件咄咄怪事。本刊编发的这篇文章,意在证明,我们急需向一个“学习的国家”、“学习的社会”迈进,而不是咬文嚼字地对“学习”说“不”。 For a while, Beijing Kelihua company spending huge sums of money for the “Learning Revolution” a book advertising has become a media attention. There are quite a few Chinese scholars and journalists who have denounced Colliwon’s conduct as a “hype,” and they say “no” to the book written by a foreigner. The book “Learning Revolution” may not be a classic, but progress is no matter what it says, compared with those of the affluent books and periodicals, compared to the mass media, who all day long devoted themselves to entertaining artists. No one has said “no” to these things. Instead of saying “no” to a company spending money on CCTV’s golden age, it is a strange thing. The article compiled by this magazine is intended to prove that we urgently need to move toward a “learning country” and “learning society” rather than saying “no” to “learning.”