近十年来,台湾偶像剧异军突起,成为继日剧、韩剧之后在亚洲市场内颇具分量的电视剧种之一,受到了大量的观众尤其是青少年的热烈追捧,产生了轰动性的影响。本文将从台湾偶像剧的制作方式和营销方式两个角度出发,深刻剖析其风靡宝岛及大陆的原因。 Over the past decade, the dramatic emergence of Taiwanese idol drama has become one of the most influential TV dramas in the Asian market after the Japanese and Korean operas. It has been greatly sought after by a large number of audiences, especially young people, and has had a sensational impact. This article from the Taiwan idol drama production methods and marketing methods from two perspectives, a profound analysis of its popular island of Taiwan and the reasons.