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客户关系管理(CRN),是指一个公司在设计它的市场营销策略和营销体系时集中注意力于顾客发展,及向顾客递交最优越价值的管理。即通过完善的客户支持平台、客户交互平台、企业生产平台,最大限度地实现顾客交付价值、顾客一生价值,以使公司潜在客户变成现实客户,使现实客户变成忠诚客户,不断拓展产品的市场和利润空间。构建三个”平台”体系构建客户智能平台所谓客户智能平台,亦称客户支持平台,即指客户关系管理体系的核心部分,着重于客户数据的采集和分析,通过对各个
Customer Relationship Management (CRN) refers to a company that focuses on customer development when designing its marketing strategy and marketing system and delivers the best value management to its customers. That is, through a perfect customer support platform, customer interaction platform, production platform, to maximize the value of customer delivery, the value of the customer lifetime, so that potential customers become real customers, the real customer into a loyal customer, and constantly expand the product Market and profit margins. Build three “platform” system to build customer intelligence platform The so-called customer intelligence platform, also known as customer support platform, which refers to the core part of customer relationship management system, focusing on customer data collection and analysis, through the various