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CO-LAB 是一个与艺术家或工作室合作的项目,重点是图案设计,通过与世界上正在广泛流行的街头艺术和文化相结合,增加 NIKE 品牌中的文化威分。NIKE 希望通过与艺术家、设计师、画家、音乐家和各种从事创作工作的人们的合作,来达成上述目标。除了设计工作本身之外,NIKE 还与创造者们一起举办了一系列的互动活动,让艺术家更加紧密地与消费者联系,方便他们更多地交流思想和观点,获得更多启迪。另外,CO-LAB 系列的产品都是限量版的,包装设计也颇为独特、新奇,因此收藏的价值很大。2006年春季,NIKE 又新推出了三款 CO-LAB 系列。此次与 NIKE 合作的三位艺术家在相同的足球主题下,又寻觅出各自的设计灵感。服装的裁剪上更是运用了“无缝连接”技术,中国大陆地区仅销售240件以及特别配制的罐装包装,使其更具收藏价值。
CO-LAB is a collaborative project with artists or studios that focuses on pictorial design to increase the cultural prestige within the NIKE brand by combining with the world’s growing popularity of street art and culture. NIKE hopes to achieve this by working with artists, designers, painters, musicians and people working in creative industries. In addition to the design work itself, NIKE also organizes a series of interactive events with creators to bring artists closer to consumers, allowing them to exchange ideas and perspectives more and get more enlightenment. In addition, CO-LAB series of products are limited edition, packaging design is quite unique and novel, so the collection of great value. The spring of 2006, NIKE has introduced three new CO-LAB series. The three artists working with NIKE under the same football theme also sought out their own design inspiration. Apparel cutting is the use of “seamless connection ” technology, only 240 Chinese mainland sales and specially formulated canned packaging, making it more collectible.