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当你说服当地电台播放半个小时关于你的采访,或是在一份全国性的杂志上得到两页宣传你新书的机会时,你可能会非常引以为豪吧!如果你只是一个喜欢宣传的人,你对你得到的也就很满意了。然而,如果你是一个真正的专业人士,你就应该明了真正的乐趣才刚刚开始,因为挑战其实是把一种媒体的成功宣传效果翻倍。 以下就是美国独立出版商反复利用宣传的14种方法: 1.当你就一本书或其他新产品做电台采访时,要私下里询问一下主持人“你知道其它有兴趣邀请我做嘉宾的人吗?”脱口秀的主持人常常和其它市场有着宝贵的联系。 2.在你准备电台采访的前几天,给各书店、报纸、杂志社的记者或其他应该收听这次节目的人送一张明信片。告诉他们时
You may be very proud to persuade local radio stations to broadcast about half an hour of your interview or to get two pages of a national magazine to promote your new book! If you are just a fan of advertising You are very satisfied with what you get. However, if you are a true professional, you should realize that the real joy has just begun because the challenge is to double the success of one media campaign. Here are 14 ways in which the independent publishers in the United States use the campaign repeatedly: 1. When interviewing a book or other new product, talk to the host privately. “You know the other people who are interested in inviting me to be a guest ? ”Talk show hosts often have valuable connections with other markets. 2. Send a postcard to the bookstore, newspaper, magazine press, or other person who should have listened to the show a few days prior to your scheduled radio interview. Tell them