文化是一种多样的存在。当今世界,异质文化的交流交融交锋更加频繁和激烈。不同区域、不同民族、不同国家的比较、沟通和理解,既是一种跨文化的交流,更是一场没有硝烟的战争。西方世界凭借资金、技术和传统新闻网络优势,掌握世界舆论主导权,并对我们形成合围。我军对外传播要想取得理想效果,就必须针对不同的文化背景、宗教信仰、风俗习惯等,主动作为,积 Culture is a diverse existence. In today’s world, the exchange of heterogeneous cultures is more frequent and intense. The comparison, communication and understanding among different regions, different nationalities and different countries are not only a cross-cultural exchange but also a war without smoke. The Western world, with the advantages of capital, technology and traditional news networks, has mastered the dominance of world public opinion and has formed an encirclement for us. In order to achieve the desired result, our army must aim at different cultural backgrounds, religious beliefs, customs and habits,