2014年9月2日,李克强总理在国务院常务会议上谈到要“取消商业性和群众性体育赛事审批,放宽赛事转播权限制,最大限度为企业‘松绑’”1。体育赛事转播权在体育产业发展中的作用至关重要。无论是奥运会这样的综合性赛事,还是世界杯这样的单项赛事,电视转播权都扮演了重要角色。国际足联秘书长杰罗姆·瓦尔克(Jerome Valcke)透露,2014年巴西世界杯收入约40亿美元,比2010年南非世界杯多 On September 2, 2014, Premier Li Keqiang talked at the executive meeting of the State Council about “canceling the examination and approval of commercial and mass sports events and relaxing restrictions on the rights to broadcast rights of the tournament, to the maximum extent possible.” Sports broadcast rights play an important role in the development of sports industry. Whether it is a comprehensive event such as the Olympic Games or a single such event as the World Cup, the right to broadcast television plays an important role. FIFA General Secretary Jerome Valcke (Jerome Valcke) revealed that Brazil 2014 World Cup revenue of about 4 billion US dollars, more than the 2010 World Cup in South Africa