随着网络媒体等新型媒体的出现,各个媒体之间相互融合的速度也在不断加快,在传统媒体的基础上,为受众提供了全新的视听体验与交流体验。而电视与网络的融合,就是用户在日常生活中接触最多的媒介融合形式之一。一、新媒体对电视媒体的影响进入二十一世纪第二个十年以来,新媒体的发展较为迅速,对传统的电视媒体产生了多方面的、较大的冲击,逐步侵占了从上世纪80年代以来电视媒体在大众传播媒体中领头羊的地位。 With the advent of new media such as online media, the speed at which various media are integrated with each other is also accelerating. On the basis of traditional media, audiences are provided with a brand new audio-visual experience and communication experience. The integration of television and the Internet is one of the forms of media convergence with which users have the most contact in their daily life. I. Impact of New Media on Television Media Since the second decade of the 21st century, the development of new media has been relatively rapid. The new media has had many and greater impacts on the traditional television media and has gradually taken over from the last century Since the 1980s, the television media has been the leader in the mass media.