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作为世界玩具制造之城,东莞因其传统的0EM经营模式及全球金融危机等外部原因经历了前所未有的困难时期。本文分析了造成东莞玩具制造业经营困难的内在原因,并从企业自身、外部市场及政府政策等层面提出其升级转型的相关策略。
As the world’s toy manufacturing city, Dongguan experienced an unprecedented difficult period due to its traditional 0EM business model and external reasons such as the global financial crisis. This article analyzes the inherent causes that cause the toy manufacturing industry in Dongguan and analyzes the strategies of upgrading and restructuring from the aspects of the enterprise itself, the external market and government policies.