党的十七大报告提出:“要健全党委领导、政府负责、社会协同、公众参与的社会管理格局”。在新的形势下,如何创造良好的舆论环境,助推社会管理创新,这是广播电视传媒值得思考的重要课题。一、清醒认识传播环境的两大变化广播电视传媒在社会管理运行中处于信息传播的重要枢纽,具有形象直观、反应快捷、复盖面大的传播优势和拥有宣传、引导、教育、组织、协调、监督等传播功能。然而,由于我们处在社会转型的特定历史阶段,作为 The report of the 17th CPC National Congress put forward: “To improve the social management pattern of party committee leaders, government responsibility, social coordination and public participation.” Under the new situation, how to create a favorable public opinion environment and boost social management innovation is an important issue worthy of consideration in the radio and television media. First, a clear understanding of the two major changes in the communication environment Radio and television media in the operation of social management in an important hub for information dissemination, with the image of intuitive, quick response, covering a large advantage of communication and advocacy, guidance, education, organization and coordination , Monitoring and other communication functions. However, as we are at a particular historical stage of social transformation, we act as