商品宣传渊源已久,人类社会从商品生产开始,就伴随着对商品的宣传活动。在商品社会中,商业店堂和商品橱窗已成为社会上最大的和最有影响的宣传阵地之一。各个历史阶段的商品宣传,大都具有当时社会的色彩。封建社会的商品宣传有着浓厚的封建迷信色调,如麒麟送子、招财进宝、黄道吉庆等内容屡见不鲜。资本主义的商品宣传,竞相采用裸体像、美人图之类颓废没落的色情内容,用以招揽顾客,达到倾销商品的目的。社会主义社会中,社会的每个成员既是商品的直接或间接生产者,又是商品的消费者,如何使商业的店堂和商品橱窗更好地为生产服务,为人民生活服务,以加速社会主义的物质文明和精神文明建设,已成为社会主义商业部门必须研究和探讨的重要课题。去年国家科协、商业部等单位关于开展“科 The origins of commodity propaganda have been long-established, and human society has been accompanied by propaganda activities for commodities since the beginning of commodity production. In the commodity society, commercial stores and shop windows have become one of the largest and most influential publicity sites in the society. The merchandise propaganda in various historical stages has mostly the color of the society at that time. The feudal society’s commodity propaganda has a strong feudal and superstitious tone, such as Kirin’s delivery of children, the promotion of wealth into treasures, and the ecliptic auspiciousness. Capitalist commodity propaganda competes for obscene and degrading pornographic content such as nude figures and beauties, in order to attract customers and achieve the goal of dumping merchandise. In socialist society, every member of society is not only a direct or indirect producer of commodities, but also a consumer of commodities. How to make commercial shops and shop windows better serve production and serve the people’s lives to speed up socialism The construction of material civilization and spiritual civilization has become an important issue that must be studied and discussed in the socialist commercial sector. Last year, the National Association for Science and Technology, the Ministry of Commerce and other units started to carry out