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在中国市场,肯德基遥遥领先于老对手麦当劳的原因之一是源源不断的新产品。年末岁初,全新的“黄金脆皮鸡”上市,肯德基对其推广思路也是全新的。2013年12月30日至2014年2月2日,“吮指原味鸡”将在全国暂停售卖5周,取而代之的是“黄金脆皮鸡”。该活动还特意请到陈坤和柯震东代言,两人分别带领“吮指原味鸡团”和“黄金脆皮鸡团”来PK。消费者可以通过登录肯德基线上投票平台(kfcpk.qq.com),为自己支持的产品投票,投票结果将成为肯德基决定产品去留的重要参考因素。
In the Chinese market, one of the reasons why KFC is ahead of rival McDonald’s is the steady flow of new products. End of the year, the new “Golden Crispy Chicken ” market, KFC promotion idea is also new. From December 30, 2013 to February 2, 2014, “Smell the original chicken” will be suspended in the country for 5 weeks, replaced by “Golden Crispy Chicken.” The event also specifically invited to Chen Kun and Ke Zhendong endorsement, the two were led “suck refers to the original chicken ” and “golden crispy chicken ” to PK. Consumers can vote for products they support by logging in to KFC Online Voting Platform (kfcpk.qq.com), which will be an important reference factor for KFC’s decision on product retention.