新闻传播活动是主观见之于客观的实践活动,新闻价值观决定着传播者对新闻事实的取舍和新闻报道的角度。随着新媒体技术的不断涌现和新闻在实践中的认识的不断积淀,使得传统的新闻价值观在新媒体语境下发生了变化,传统的新闻价值理论系统在新的传媒技术条件和形态下,应该得到修正和进一步的发展。首先,作为传统的新闻思想核心的“客观性”的价值,在新媒体语境下,正在向“客观性与主观性”的综合型价值观方向发展。其次,在新媒体语境下,由于把关人的缺失、匿名性、受众的交互性以及新闻信息本身的泛化等诸多传播特征的出现,使得新闻价值理念正在由传统的单调的偏倚走向辩证的综合。这些变化主要包括:重要性的价值观走向“重要性与需要性”相结合的价值观;及时性的价值观走向“时新性与全时性”相综合的价值观;接近性的价值观走向“接近性与亲近性”相结合的价值观。 Journalism activities are subjectively seen in objective practice activities. News values ​​determine the communicators’ choice of journalistic facts and news reports. With the continuous emergence of new media technologies and the continuous accumulation of news in practice, the traditional news values ​​have undergone changes in the context of new media. The traditional news value theory system, under the new media technology conditions and forms, It should be amended and further developed. First of all, the value of “objectivity”, which is at the core of traditional news thoughts, is developing towards a comprehensive value concept of “objectivity and subjectivity” in the context of new media. Second, in the context of new media, due to many communication features such as lack of people, anonymity, audience interaction and the generalization of news information itself, the concept of news value is being dialectically shifted from traditional monotonous biases. Synthesis. These changes mainly include: the values ​​of importance go to the values ​​of “importance and necessity”; the values ​​of timeliness move toward the values ​​of “newness and timeliness”; the values ​​of proximity “Closeness and Intimacy ” combination of values.