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动画内容创新是指手机动画作为一个单独的客体相对于传统动画必须进行创新,而不是没有参照的自我创新,所谓基于用户体验是指创新的基础和方向,是以用户的喜好和感受为目标,而不是以创作者的艺术感觉和冲动为目标。手机动画是商业化、流水线化、工业化的开发和生产,而不是个体的、作坊式的和艺术化的创作。可以说,实现以用户体验为中心,以商业化开发和生产本身相对于传统动画就已经是创新,既是形式上的创新,也是内容上的创新。
Animated content innovation refers to mobile animation as a separate object relative to the traditional animation must be innovative, rather than without reference to self-innovation, the so-called based on user experience refers to the foundation and direction of innovation, is based on the user’s preferences and feelings as the goal, Not the creator’s artistic feeling and impulse. Mobile animation is a commercial, pipeline, industrial development and production, rather than individual, workshop-style and artistic creation. Can be said that the realization of the user experience as the center, to commercial development and production itself as opposed to the traditional animation is already an innovation, both as a formal innovation, but also content innovation.