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房地产市场的竞争日益激烈,而由建筑材料所导致的室内污染问题日益严重。因此,房地产业引入绿色理念、实施绿色营销非常必要。本文分析了房地产业实施绿色营销的必要性,并阐述了实施绿色营销的具体策略。
The competition in the real estate market is getting fiercer, and indoor pollution caused by building materials is becoming more and more serious. Therefore, the real estate industry to introduce green concepts, the implementation of green marketing is necessary. This paper analyzes the necessity of implementing green marketing in the real estate industry and elaborates the specific strategies of implementing green marketing.