南京是报业重镇,许多报业竞争模式都出自南京;南京也是电视的舞台,培育出“南京零距离”这样广告收入超亿元的栏目。在这样竞争激烈的媒介环境中,南京的广播如何生存发展,本刊记者带着疑问和收音机到南京采访,试图解析南京广播市场的发展模式。 Nanjing is the newspaper town, many newspaper competition patterns are from Nanjing; Nanjing is also a television stage, nurturing the “Nanjing zero distance” advertising revenue over billions of columns. In such a competitive media environment, how to survive and develop the broadcasting in Nanjing, our correspondents with questions and radio interviews in Nanjing, trying to resolve the Nanjing broadcasting market development model.