欧盟布鲁塞尔条例I和罗马条例I中关于消费者合同的管辖权和法律适用引入了新概念——指向性活动,即经营者将经营活动指向消费者所在国的情形,本文通过分析欧洲法院的若干案例,专门对该概念作出认定和评析,认为该概念在保护涉外消费者方面迈出了历史性的一步,我国涉外民事关系法律适用法可以相应地引入该概念。 The jurisdiction and legal application of consumer contracts in the EU Brussels Act I and the Roman Regulation I introduce a new concept of “directional activity” where the operator points his business activities to the country in which the consumer is located. This article analyzes some cases of the European Court of Justice Case, specifically to make the identification and evaluation of the concept, that the concept of protection of foreign consumers has taken a historic step in our country’s civil relationship law applicable law can be introduced accordingly.