创新传播,融合发展,是新时期传统主流媒体提高舆论引导能力的重大命题,也是实现自身转型发展的必由之路,是大势所趋、时代所迫的“刚需”。融合发展,知易,行难;合易,融难。破题——从哪融?打造新平台,融通全介质“抢滩”新媒体,布局全媒介,是融合发展的重要前提条件。国内报业为“融合发展”破题的探路期 Innovation, integration and development are the major propositions for the traditional mainstream media in the new era to enhance the guidance capability of public opinion. They are also the only way to realize their own transformation and development. They are the only way that the trend of the times and the times forced by the times. Integration of development, knowledgeable, difficult line; He Yi, financial difficulties. Breakthrough - from which to create a new platform, integrate all media “beachhead ” new media, the layout of all media, is an important precondition for integration and development. Domestic newspaper for the “integration development ” breakthrough exploration period