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随着电影进入市场和海外大片的引进,电影制作和放映的投入也水涨船高。电影是商品,无可否认,面对电视、录像、VCD和CD、卡拉OK等众多文化商品,电影不再是唯一的选择,电影院上座率的下降事出有因。但同样不可否认的是,价位是影响商品市场占有率的重要因素。电影票价与影片制作水平、观众收入是密切相关的;同时,电影作为商品又有着与其它消费品流通选择的不同方式。因此,电影票价位的确定既需要市场调查,也需要实践检验,更不是一成不变的。电影作为商品,它的发展和畅通,既需要有关部门的引导,也需要观众的支持,它无法脱离市场规律的制约。面对当前的电影票价众说纷纭,本期刊发的马锐先生的稿件是作者经过认真调查的一家之言,欢迎读者评说讨论。电影市场的繁荣是每位电影人和观众共同期望的。
With the introduction of movies into the market and overseas blockbusters, investment in film production and screening has soared. Film is a commodity. Admittedly, in the face of television, video, VCDs and CDs, karaoke and many other cultural products, films are no longer the only option, and cinemas attendance decline. But it is also undeniable that the price is an important factor affecting the market share of goods. Movie fare and film production level, the audience income is closely related; the same time, the film as a commodity and has other consumer goods circulation options in different ways. Therefore, the determination of the movie ticket price requires not only market research but also practical testing, not static. Film as a commodity, its development and smooth, both need the guidance of the relevant departments, but also the audience’s support, it can not be divorced from the laws of the market. The face of the current movie fares vary, the issue of Mr. Ma Rui manuscript is the author of a carefully investigated one of the words, welcome readers to comment on the discussion. The prosperity of the movie market is what every filmmakers and audience expect.