我国对特色旅游商品包装研究多数是从商品的风格与文化传达方面进行论述,相比国外特色旅游商品包装,唯独缺少唯一性,典型性的特点,以及强烈的品牌特色形象意识,而这些正是目前我国特色旅游商品包装设计所需要的。在进行创新性项目研究时,我们以湘西地区独有的古丈毛尖茶叶特色旅游商品为研究对象,针对包装设计国际化和忽视弱势少数民族地域文化的现状,以如何打造湘西特色旅游商品包装,做好具有地域特色 Most of the researches on the special tourism product packaging in our country are from the aspects of the style and the cultural communication of the products. Compared with the foreign unique tourism product packaging, the research on the unique tourism product packaging in our country lacks the uniqueness and the typical characteristics as well as the strong brand image consciousness, Is currently China’s tourism product packaging design needs. In the research of innovative projects, we take the unique tourism specialty of Guzhang Maojian tea in western Hunan as the research object. In view of the internationalization of packaging design and the neglect of the status quo of the regional culture of the disadvantaged minority nationalities, Do a good job with regional characteristics