标志作为一种特殊符号,易于识别,能够通过简单的方式传递出复杂的精神、概念。早在远古时代标志就被用作传达某种特定信息的工具。标志设计从12世纪有正式体系起到今天慢慢完善,标志设计深入社会各个领域,尤其对商业的影响越来越大,商标成为市场竞争和质量、信誉的象征,也成为在信息爆炸时代能够脱颖而出的关键。随着物质生活水平的提高,人们对标志的感知开始超越其 Mark as a special symbol, easy to identify, can be passed a simple way complex spirit, concept. As early as the ancient times the emblem was used as a tool to convey certain kinds of information. Logo design from the 12th century, an official system has been slowly improved today, the logo design in all areas of society, especially the impact on business more and more, the trademark has become the symbol of market competition and quality, reputation, but also in the information explosion era Stand out from the key. With the improvement of material life, people’s awareness of signs began to surpass it