有很多熟人和朋友问我:“你为什么要创办天瑞行?又为什么离开FORMICA(美国公司)一个给予你高薪和成功的外国企业?你有办企业的经验吗?你能承受经营企业的各种艰辛负荷吗?你了解家具市场吗?……”,一连串的为什么令我百感交集,我不知如何回答,只能报以哑然一笑。 倘若说是对人生过程的丰盛追求,不如说是对市场的敏感度以及个性倾向,审美修养使然,使自己作出了勇于创新和尝试的选择。 在市场经济的前提下,每一个企业的经营之道不外乎是几条规则:预测市场、把握时机、管理策略、行销计划等,道理很简单、实施起来就复杂多了,因此企业经营的好与坏,差异就在于此。 基于这样的思维,我们以对市场的直觉把握和理性分析,制定了天瑞行的经营宗旨——追求卓越的居住品质,以工贸相结合的行式,深度开发家具市场,提供家 There were many acquaintances and friends who asked me: “Why did you start Tianrui? Why did you leave FORMICA (a US company) a foreign company that gave you high salaries and success? Do you have experience in running a business? You can afford to run businesses Do you understand the furniture market?..." Why does it lead me to a series of questions? I don’t know how to answer them. I can only report with a smile. If it is said that it is a rich pursuit of the life process, it is better to say that it is sensitive to the market and the tendency of individuality, which is dictated by aesthetic cultivation, and it makes oneself choose courageously to innovate and try. Under the premise of a market economy, each company’s business is nothing more than a few rules: forecast the market, seize the opportunity, management strategy, marketing plan, etc. The reason is very simple and more complex to implement, so the business Good and bad are the differences. Based on this kind of thinking, we have developed an intuitionistic and rational analysis of the market and formulated the business tenet of Tianrui Bank - the pursuit of excellence in living quality, the combination of industry and trade, in-depth development of the furniture market, and providing homes.