2013年《中国好声音》、《爸爸去哪儿》、《我是歌手》等一批大投入、大制作的电视“娱乐精品”竞相发力,“娱乐精品”在聚焦观众注意力的同时,也成为激活中国电视盈利模式的强大动力。电视“娱乐精品”不仅具有自身的巨大效益,而且有着极强的长尾价值,包涵由电视娱乐节目形成的主打产品、附属产品、衍生产品,还有以电视传播的娱乐方式引发的新消费和新生活方式,它是一种有爆发力的大产 In 2013, a group of large-scale, big-time productions such as “China’s Sound”, “Where’s Dad Going” and “I’m a Singer” competed for power, and “Entertainment Boutique” focused on the audience’s attention At the same time, it has also become a powerful motivation to activate China’s TV profit model. TV “entertainment boutique ” not only has its own great benefits, but also has a very strong long tail value, including the main products formed by the TV entertainment programs, ancillary products, derivatives, as well as television-based entertainment triggered by the new Consumption and new lifestyles, it is an explosive big product