随着市场经济的不断深入,各大期刊抢抓机遇,求新、求变,纷纷走产业化、规模化、经营化的“品牌”发展之路。经过对期刊现状的分析和研究,笔者探索并提出了读者、专家、社会三方联合打造期刊品牌的经营之路。 With the continuous deepening of market economy, all major journals seize the opportunity, seek new and change, one after another to take the road of “brand” development of industrialization, scale and operation. After analyzing and researching the current situation of the periodicals, the author explores and puts forward the way that the reader, the expert and the society cooperate to create the periodical brand.