我国农村人口占全国人口的64%,农村家庭户数占全国户数的三分之二。大量的数据表明,我国的农村市场潜力巨大,农村市场集中了我国最大的消费群体。但是,目前我国农村的商品流通网络残缺不全,商品流通企业规模较小,层次较低,布局混乱,流通效率低下,其业态和经营方式明显滞后于农? China’s rural population accounts for 64% of the national population, and rural households account for two-thirds of the national total. A large amount of data shows that our country’s rural market has great potential and the rural market has concentrated the largest consumer group in our country. However, at present, there is a lack of goods distribution networks in rural areas in our country. Commodity circulation enterprises are smaller in scale, with lower levels, disarrayed layout and inefficient circulation, and their formats and management lags far behind those of agriculture.