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这个作品早已名声在外它已经创下了纪录,为中国本土广告在 The One Show 85年历史上,赢得第一支“铅笔”; 也是中国本土广告在世界顶级赛事中的最高奖项, 所以,当它再次在中国广告节赢得金奖,说实话,虽然很开心,但我们并不是太兴奋。该作品其实就是我们熟悉的黑白“视力表”,只不过是将“W”图案,换成了熊猫,山地大猩猩,白鳍豚,海南山鹧鸪、朱鹮等5种中国濒危动物,每种动
This work has long been famous outside the record it has set a record, for the Chinese local advertising 85 years in the history of The One Show won the first “pencil”; is also the highest award of Chinese local advertising in the world’s top events, so when it again We won the Gold Award at the China Advertising Festival. To be honest, though we are happy, we are not too excited. The work is actually familiar black and white “eye chart”, but is the “W” pattern, replaced by the panda, mountain gorilla, dolphin, Hainan mountain partridge, crested ibis five species of endangered animals, each move