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作为一种神秘而奇特的文化现象,图腾艺术勾勒出千万年的信仰与崇拜。对当代文化产生广泛而深远的影响。如今,中国古代图腾艺术在社会诸多领域都得到广泛应用,其中包括平面广告设计行业。正是因为中国图腾艺术的合理应用,我国的平面广告呈现出独特的价值,在艺术行业内熠熠生辉,释放出璀璨的光芒。本文尝试研究在现代广告中应用传统图腾艺术的策略,具有一定的借鉴意义和实践作用。
As a mysterious and strange cultural phenomenon, totem art outlines the beliefs and worship of millions of years. The contemporary culture has a broad and far-reaching impact. Today, ancient Chinese totem art is widely used in many fields of society, including the print advertising design industry. It is precisely because of the rational application of Chinese totem art, our print ads showing unique values, shining in the art industry, releasing a bright light. This article tries to study the strategy of applying traditional totem art in modern advertisement, which has some reference and practical functions.