科学的分析与控制网络谣言,尽量降低网络谣言对人们生产生活带来的危害,对构建和谐社会有着十分重要的意义。本文以汶川“5·12”大地震为个案,探讨了地震后网上接连出现的谣言,分析了网络谣言的传播特点,并提出了政府应对谣言传播的策略。 Scientific analysis and control of network rumors, to minimize the harm Internet rumors to people’s production and life, to build a harmonious society has a very important significance. Based on the case of the Wenchuan “5.12 ” earthquake, this paper explores the rumors on the internet after the earthquake, analyzes the characteristics of the spread of rumors on the Internet, and proposes the government’s strategy to deal with the spread of rumors.