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在大众的日常生活中,网络媒体遍及每个角落。通过网络这一平台,网络广告已成主流媒体的传播方式,各大高校增加该系列课程,注重设计理念和创意要素。现如今,数字构建的社交媒体涉及每个个体的日常生活。应运而生的数字化产业也紧随潮流交替更新。在这大环境里,除传统媒体之外,网络传播已成第五大媒体,它具有受众面广,操作性强,无条件限制,更新速度快,覆盖率高等诸多优势,突显网络的特性,吸引大众的注意力。各大院校也紧跟趋势发展,与社会需求对接,开设与网络相关的课程,向社会输送专业人才。
In the daily life of the general public, online media is available in every corner. Through the network of this platform, online advertising has become the mainstream media, major colleges and universities to increase the series of courses, focusing on design concepts and creative elements. Today, digitally constructed social media involves the everyday life of each individual. The digital industry came into being is also followed by the trend alternately updated. In this environment, in addition to traditional media, the network has become the fifth largest media, it has a wide range of audience, operational, unconditional restrictions, update speed, high coverage and many other advantages, highlighting the characteristics of the network to attract Public attention. Major colleges and universities also follow the trend of development, docking with the needs of society, setting up network-related courses and delivering professionals to the community.