“重营销轻开发”的企业经营理念导致中国企业只造名、不造实,依赖广告轰炸开辟市场,使一个个企业广告明显变成昙花一现的流星。市场营销广告标王“流星雨现象”反映了中国市场经济的不成熟。 “Re-marketing light development,” the business philosophy led to Chinese enterprises only made names, not truthful, relying on advertising bombing open up the market, so that one by one corporate advertising has clearly become a meteor in the pan. Marketing advertising superstar “meteor shower phenomenon” reflects the immaturity of China’s market economy.