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十几年,从悄悄到大行其道,由互联网带来的技术革新正在全面地颠覆各个传统行业,传媒业首当其冲。传统报业正在面临前所未有的衰退,发达国家已经出现报社倒闭潮,“报业拐点论”甚嚣尘上;传媒老大电视,伴随着开机率的降低,营收形势也不容乐观。反之,新媒体表现出了一片欣欣向荣、蒸蒸向上,它引发的“蝴蝶效应”迅速改变了传统媒介的生存状
Ten years, from quiet to popular, brought about by the Internet, technological innovation is completely subvert the traditional industries, the media industry bear the brunt. The traditional newspaper industry is facing an unprecedented recession. The developed countries have witnessed the bankruptcy of newspapers, and the newspaper turning point theory has been rampant. The media giant TV, along with the reduction in the rate of booting, is not optimistic about the revenue situation. On the other hand, the new media has shown a thriving and steep rise, and the “butterfly effect” it has caused has rapidly changed the living conditions of traditional media