在商战如云的市场竞争中，给商品起个响亮而高雅的名字，很容易被人记住，有好名字的商品也易于被消费者所接受。然而有一个好名字只是问题的一个方面，心理学研究表明，人们购买商品时，视觉信息占主导地位，从视觉获得信息占所有感觉包括听觉、味觉、嗅觉、触觉和视觉的83%左 In the market competition of commercial warfare, the name of a loud and elegant product, it is easy to be remembered, there is a good name of the goods are also easily accepted by consumers. However, having a good name is just one aspect of the problem. Psychological research shows that when people buy a product, visual information dominates. Information obtained from vision accounts for 83% of all senses, including hearing, taste, smell, touch and vision