自助旅游作为一种时尚和个性化的旅游方式,为有相当独立旅行能力的旅游者所钟爱。旅游者出游经验的丰富,休闲时间的增加,旅游配套设施的完善,服务水平的提高,以及对人自身更加关爱,自助旅游越来越有可能取代团队旅游,成为主流的旅游方式。本文是从自助旅游者的旅游需求和动机谈起,通过假设把自助旅游者的旅游心理水平分成3个层次,从而探讨其中的差异。 Self-help travel as a stylish and personalized way of traveling for tourists who have quite independent travel ability. Tourists experience rich travel, leisure time increases, the improvement of tourism facilities, improve service levels, and more care for people, self-help travel is more and more likely to replace the team travel, a mainstream tourist. This article starts from the tourist demand and motivation of self-help tourists, and explores the differences through the hypothesis that the tourist psychological level of self-help tourists is divided into three levels.