论文部分内容阅读
网络新闻的出现,给受众带来一种全新的感受,这种“全新的感受”鲜明地体现了网络新闻传播不同于传统媒体的风格。那么,网络新闻传播风格主要有哪些?互动意识。对于媒体来说,如果形成“我传播什么你接受什么,我认为是什么就是什么”这种传播习惯和方式,带给受众的将是什么?是被动的接受,是难以融入的无奈。毫无疑问,这种局面是传媒的缺憾,因为它忽略了受众的思考能力和参与意识。网络新闻恰恰不是这样。网络在传播新闻过程中,具有明显的“互动”功能。何为互动?简单地说,就是传媒在传播某一新闻过程中,给受众提供共同参与的机会。受众的共同参与体现了“平等交流”与
The emergence of online news brings a brand new feeling to the audience. This “new feeling” clearly shows the different style of news communication from traditional media. So, what are the main styles of online news communication? Interaction awareness. For the media, if we form a communication habit and way that “I spread what you accept, what do I think it is”, what will be brought to the audience? It is passive acceptance and helplessness. There is no doubt that this situation is the media’s shortcomings, because it ignores the audience’s ability to think and participate. The internet news is exactly the same. Network in the dissemination of news, has obvious “interactive” function. What is interaction? Simply put, is the media in the dissemination of a news process, to provide the audience with the opportunity to participate. The participation of the audience reflects the “equal exchange” and