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多年前传统零售业,圣诞、元旦狂欢节,商场24小时不打烊。逢年过节卖场里“买两百返一百购物券”的做法吸引了成千上万的顾客,创下了令当时业内震惊的销售额。但目前在家电业,消费者对促销已经麻木,促销活动越来越多,人却越来越少。近几年整体经济形势不好,家电从业者都说遇到了前所未有的寒流。所谓门槛过去了就是门,没过去就是槛。所谓困难,挺过去了就是通往成功的道路,没过去就成了成功之路上的绊脚石。21世纪是英雄退位团队进位的时代,抱团打天下已是趋势,谁拥有人群,谁就拥有市场。1+1=2是数学,1+1=11是经济学。今天的企业,无论是在商业模式上还是合作机制
Years ago, the traditional retail, Christmas, New Year’s carnival, shopping malls 24 hours without a break. In the festive seasons, “buying two hundred and one hundred shopping vouchers” attracted tens of thousands of customers and set a mark in the industry. But now in the home appliance industry, consumers have numbed sales promotion, more and more promotions, but fewer and fewer people. In recent years the overall economic situation is not good, appliance practitioners have said they encountered an unprecedented cold. The so-called threshold passed the door, not in the past is the threshold. The so-called difficulties, the very last is the road to success, no past has become a stumbling block on the road to success. The 21st century is the era when the hero abdicates the team and holds the league. It is already a trend for the league to play the world. Whoever owns the crowd owns the market. 1 + 1 = 2 is math, 1 + 1 = 11 is economics. Today’s business, whether in the business model or the cooperation mechanism