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现代营销理论中,服务在市场营销中的地位越来越突出,从某种意义上说,产品营销就是提供满足消费者需要的服务体验。产品有度,服务无限。尤其在一些以服务为主的宾馆、酒店等行业里,服务就是一种产品,产品即服务新的竞争不是发生在公司生产什么产品,而是发生在其生产的产品能提供何种附加利益。而这种附加利益的核心就是服务,产品的诞生就意味着服务的开始。因此,要在营销中建立竞争优势,必须走好三步棋,提升服务水平。
In the modern marketing theory, the status of service in marketing is more and more prominent. In a sense, product marketing is to provide the service experience to meet the needs of consumers. Products have degrees, unlimited service. Especially in service-oriented hotels, hotels and other industries, the service is a product, and the new competition of product as a service does not take place in what the company produces, but what additional benefits occur in the products it produces. The core of this additional benefits is service, the birth of the product means the beginning of the service. Therefore, in order to establish a competitive advantage in marketing, we must take a good three steps and upgrade our service level.