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1997年10月,丰田让普锐斯在日本亮相,比预定日期提前了两个月。当年12月,普锐斯开始上市销售。开发总成本估计为10亿美元,基本与开发一款普通新车的平均成本持平。但普锐斯一上市就大受欢迎,使渡边捷昭等高级主管大为惊讶。他说,“我当时没想到会获得那么大的成功,有些人认为普锐斯会增长很迅速,还有些人则认为它会逐步增长,我赞同第二种观点。”普锐斯产量很快翻了一番,达到每月2000辆。
In October 1997, Toyota made the Prius unveiled in Japan two months ahead of schedule. In December of that year, the Prius started to go on sale. The total development cost is estimated to be 1 billion U.S. dollars, which is basically the same as the average cost for developing a new common car. But the Prius was so popular on the market that it astonished the top executives such as Watanabe Watanabe. “I did not expect so much success at the time,” he said. “Some people think the Prius will grow very rapidly while others think it will grow gradually. I agree with the second view.” Prius doubled its output very quickly , Reaching 2000 per month.