全球经济衰退的阴霾尚未消退,广告主对媒介投放态度谨慎;另一方面,伴随中国数字广告市场的高速增长,多屏融合及媒体传播环境日趋复杂,如何合理分配跨媒体广告预算,优化广告投放结构,提高广告投放效率,成为广告主亟待解决的问题。华通明略研发总监谭北平教授,多年来一直致力于为客户提供营销科学分析服务,对中国市场的营销数据 Meanwhile, with the rapid growth of China’s digital advertising market, multi-screen convergence and increasingly complex media distribution environment, how to rationally allocate cross-media advertising budget and optimize advertisement delivery are also under the downturn of the global economic recession. Structure, improve the efficiency of advertising, advertisers need to be solved. Huatong Ming R & D Director Professor Tan Beiping, over the years has been committed to providing customers with scientific marketing analysis services, marketing data on the Chinese market