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随着21世纪的来临,经济全球化的加强,世界逐渐步入了以网络、数字、移动,以及卫星技术为主的新媒体时代。而在互联网高速发展的今天,一种以个人为中心的新媒体——微博客,走进了中国人的视野。本文以新媒体时代下的微博客效应为研究论题,结合新媒体的发展背景及现状,对微博客带来的传播新方式及社会影响进行分析,并提出其中存在的问题,阐明正处于微博客效应中的中国新传媒时代该何去何从。
With the advent of the 21st century and the strengthening of economic globalization, the world has gradually stepped into an era of new media focusing on network, digital, mobile and satellite technologies. Today, with the rapid development of the Internet, an individual-centered new media, micro-blogging, has entered the Chinese field of vision. This article takes the micro-blog effect under the new media age as the research topic, analyzes the new mode and social influence brought by the micro-blog based on the development background and current situation of the new media, and puts forward the existing problems in the micro-blogging What effect should China’s new media era go from here?