论文部分内容阅读
本文以吉林省食品行业的品牌为例,分析了吉林省食品市场消费集中的四大行业品牌竞争的基本态势与特征;概括得出品牌竞争力的影响因素,并据此探讨了吉林省食品品牌在市场竞争中处于劣势地位的成因;在此基础上,从地方产业集群与区位名牌簇群协同发展的角度提出了吉林省食品行业品牌培育的基本战略模式与政策。
Taking the brand of food industry in Jilin Province as an example, the paper analyzes the basic situation and characteristics of the four major brand competitions in the food market in Jilin Province; summarizes the influencing factors of brand competitiveness and discusses the food brands in Jilin Province. The causes of the inferior position in the market competition; on this basis, from the point of view of coordinated development of local industrial clusters and location-name brand clusters, the basic strategic models and policies for the brand cultivation of the food industry in Jilin Province are proposed.