某市电视台的新闻节目可以说被广告武装到牙齿了:开播前,先是一系列的厂家“特约播映”,开播结束后又是一系列的厂家“友情赞助”,乃至主持人服装有某某大世界提供,主持人发型有某某美容中心设计等等。不只一次听到这样的反映:“敢情我们政府办的电视台,穷得连个新闻播出都得要赞助了,难道我们看新闻还需要人家商家买单?” A city television news program can be said to be armed to the teeth of the ad: before the start of the broadcast, first a series of manufacturers, “special broadcast,” after the start of the series is a series of manufacturers “friendship sponsored”, and even host costumes have some big The world provides, the host hairstyle has a beauty center design and so on. More than once, I heard the following remarks: “We are willing to sponsor the television stations run by our government. We have to sponsor even the news broadcast. Do we need news from other companies to pay for the news?”