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通过对舟山市目前体育旅游事业的现状进行调查以及对体育旅游事业未来可持续发展进行研究与分析。影响体育旅游事业发展的因素主要有:经济收入与消费水平,人们的文化程度,人们对体育旅游事业的兴趣,体育旅游消费意识等。针对上述影响因素给出具体建议,积极丰富和发展体育旅游项目,加强宣传和人们对体育旅游事业的认识,调动人们对体育旅游的兴趣,缓解不同阶层对体育旅游事业的消费差异,正确引导人们的体育旅游消费。让人们从根本上对体育旅游认可,以及让他们切实体会到体育旅游对他们生活带来的变化。
Through the current investigation of the current situation of sports tourism in Zhoushan City and the future sustainable development of sports tourism undertaking research and analysis. The main factors affecting the development of sports tourism are: economic income and consumption level, people’s educational level, people’s interest in sports and tourism, sport and tourism consumption awareness. Specific suggestions for the above factors are given to actively enrich and develop sports tourism projects, to enhance public awareness and people’s understanding of sports tourism, to mobilize people’s interest in sports tourism, ease the different levels of sports tourism consumption differences, and correctly guide people Sports tourism spending. Let people fundamentally recognize sports tourism, and let them truly understand the changes that sports tourism bring to their lives.